Core Points - Spectrum has entered into a multi-year marketing partnership with the St. Louis Cardinals, becoming the Official Telecommunications Partner of the team [1][4] - The sponsorship includes advertising rights on various platforms, including radio broadcasts, the team's website, and social media channels, as well as prominent signage at Busch Stadium [2][3] Company Overview - Spectrum, operated by Charter Communications, serves over 31 million customers across 41 states and is the number one TV provider in the nation [3][6] - The company offers a range of services, including high-speed internet, TV, mobile, and voice, supported by a 100% U.S.-based workforce [6] Partnership Significance - The partnership is seen as a natural fit due to Spectrum's strong ties to the St. Louis area and the shared goal of connecting with fans [4] - Spectrum aims to leverage this partnership to engage with the local community and support the local economy [3][4]

Core Insights - UFC and Hpnotiq have entered a multiyear marketing partnership to enhance brand visibility at UFC events [1][2] - Hpnotiq will be an Official Partner of UFC, activating its brand at all Fight Nights in the United States [2][4] - The partnership aims to create engaging experiences for fans, leveraging UFC's extensive reach and promotional assets [3][5] Brand Activation and Visibility - Hpnotiq will receive prominent brand placement inside the Octagon at UFC Fight Nights, reaching over 700 million fans in 170 countries and approximately 950 million households [4] - The collaboration will include original content distributed via UFC's digital and social channels, targeting over 300 million users worldwide [5] Event Launch - The partnership will debut at UFC Fight Night: Sandhagen vs. Figueiredo on May 3, 2025, in Des Moines, Iowa, featuring key bantamweight and middleweight bouts [6] Company Background - UFC is a leading mixed martial arts organization with a global fan base and extensive media reach, producing over 40 live events annually [7] - Hpnotiq is a popular liqueur known for its unique blend of fruit juices, vodka, and cognac, and is marketed by Heaven Hill Brands [8]