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Qdoba’s new CMO on turning the fast-casual chain into a national brand
Yahoo Finance· 2025-10-02 09:00
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Qdoba this week launched its first national campaign, just days after promoting Vice President of Marketing Jon Burke to chief marketing officer. The effort comes as the Mexican fast-casual chain works to double its footprint by 2032. The first creative, which debuted on Oct. 1 and will run into November, is set to the tune of Hall and Oates’ “You Make My Dream ...