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The New Scarcity in Luxury Isn't Product, It's Proof
Accessnewswire· 2025-12-30 18:30
Core Insights - SMX PLC is expanding its cotton material identity solutions into denim by Q1 2026 to enhance authentication, traceability, and recycled content verification [1] Group 1: Company Overview - SMX PLC is a global provider of material-embedded identity and digital traceability solutions [1] - The company aims to assist fashion and luxury brands in transitioning from reputation-based trust to evidence-based certainty [1] Group 2: Industry Implications - The shift towards evidence-based certainty in the fashion industry is becoming essential rather than optional [1]