WTA Tour Structure & Strategy - WTA Tour emphasizes parity and depth of excellence, with multiple champions throughout the season, contrasting with the men's tour [4][5] - WTA aims to facilitate rivalries by providing opportunities for top players to compete in top events weekly, offering high prize money and ranking points [6][7] - WTA believes women's sports, particularly tennis, have been undervalued and seeks partners willing to invest in its value and fan demand [9] - WTA aims for equal prize money at top-level events by reinvesting revenue and monetization back into tournaments [17] Media Rights & Revenue - WTA renewed its media rights deal with Tennis Channel, prioritizing investment, marketing resources, storytelling, and content alignment over broader reach [8][9][10] - WTA views Tennis Channel as part of a global strategy, including linear, digital, and OTT deals worldwide, aiming to reset and increase rights fees [11][12] - WTA acknowledges it is still undervalued and has a long way to go to reach exact equality with men in terms of revenue [14][15] - WTA is focused on acquiring and earning fees in media rights, sponsorship, and data [16] Player Support & Development - WTA has a maternity fund providing 12 months of pay for eligible athletes, with equal pay regardless of ranking, and two months of parental leave for non-childbearing parents [18][19][20][21] - WTA acknowledges the challenges of making a living as a professional tennis player but believes it has created an environment for players to compete and progress [29][30][31][32] Partnerships & Social Impact - WTA partnered with Saudi Arabia's Public Investment Fund (PIF), viewing sport as a vehicle for progress and change, with players aiming to make an impact beyond tennis [18][22][23] - WTA's presence in Saudi Arabia includes community development, tennis training for PE teachers, coach development, and school clinics, reaching approximately 40,000 people [24][25][26] Potential Merger & Integrity - WTA is pursuing a merger of commercial assets with the ATP, believing combined sponsorship, media, and data rights sales would benefit the sport [36][37][41] - WTA is optimistic about the potential merger with ATP, aiming to sell tennis as a whole rather than forcing buyers to choose between men's and women's tours [41][42] - WTA has an integrity regime, including the International Tennis Integrity Association (ITIA), to monitor, investigate, and enforce rules related to the integrity of the sport [44][45][46] - WTA is addressing social media abuse targeted at players, investing in platforms to monitor and take down abusive content [46][47]