Core Concept - TJ Maxx is launching the Maxxinista Express, a unique double-decker bus tour across the country to enhance holiday shopping experiences for fans, featuring stops at three TJ Maxx stores in select cities throughout December [1][3]. Group 1: Event Details - The Maxxinista Express will travel to Los Angeles, Dallas, and Miami, with specific dates for each city: December 4, December 11, and December 18, 2025 [7]. - Each tour stop will include a full day of shopping, festive activities, and themed competitions such as Maxx-themed bingo and trivia [4][5]. - The bus will feature exclusive merchandise, custom storage for shopping hauls, and photo opportunities designed for social media sharing [4][5]. Group 2: Community Engagement - The initiative aims to celebrate the Maxxinista community, encouraging fans to connect and share their shopping experiences [3][5]. - The event will be co-hosted by celebrities, including Janel Parrish, to enhance engagement and excitement among participants [5][6]. - Fans unable to attend can follow the journey on social media platforms like TikTok and Instagram for exclusive content [7]. Group 3: Brand Positioning - TJ Maxx positions itself as a leader in the off-price retail sector, with over 1,300 stores across 49 states and Puerto Rico, emphasizing value and style for shoppers [9]. - The Maxxinista Express is designed to resonate with the brand's core audience, celebrating their passion for discovering unique finds at great prices [2][3].