Financial Data and Key Metrics Changes - Q1 2025 recorded adjusted EBITDA of $5.6 million, marking the strongest performance in the company's history, indicating successful operational discipline [19][20] - Total revenue for Q1 was approximately $66 million, down 18% year over year, with subscription revenue at $21 million, down 26% [20][21] - Travel revenue decreased to $42 million, down 16%, attributed to a lower member count and timing impacts related to curated experiences [22] Business Line Data and Key Metrics Changes - The company had over 11,000 members at the end of Q1, with approximately 10,200 active club members and 1,300 active Pass members, reflecting a strategic shift towards club growth [20][21] - Cost of revenue declined by $8 million year over year due to ongoing portfolio optimization efforts [20] - Operating expenses were reduced by approximately $8 million, benefiting from streamlined operations [20] Market Data and Key Metrics Changes - The company maintained a strong occupancy level of 74% in controlled residence accommodations, with an average daily rate (ADR) increase of 8% to over $2,100 [22] - The strategic partnerships with renowned hotels like Hondas and Fairmont were renewed, providing exclusive access to accommodations for members [15] Company Strategy and Development Direction - The company is focused on four key pillars: operational efficiency, brand elevation, member experience, and a robust technology and digital marketing platform [8][10] - A significant emphasis is placed on building a digital marketing platform to connect with luxury travelers and expand the total addressable market [17][44] - The company aims to achieve sustained profitability and operational efficiency as core competencies [42][43] Management's Comments on Operating Environment and Future Outlook - Management acknowledged expected near-term revenue headwinds but expressed confidence in the strategic decisions made over the past year translating to stronger financial results [25] - The outlook for 2025 includes adjusted EBITDA guidance between breakeven and $5 million, with total revenue expected between $235 million and $255 million [24] Other Important Information - Q1 free cash flow was negative $8 million, including one-time cash outflows related to underperforming lease terminations [22] - The company is committed to enhancing service quality and member experience through new initiatives and partnerships [14][15] Q&A Session Summary Question: Update on marketing efforts to drive and retain members - The company is growing its sales force to reach a curated target audience, relying on direct connections rather than traditional marketing [29][30] Question: When and where do club memberships see stabilization? - Management expects continued headwinds on member count through the first half of the year, with stabilization anticipated in the second half of 2025 and into 2026 [32][33] Question: Status of expense cutting efforts - The company is now focused on fine-tuning expenses and improving service quality, with significant opportunities for operational efficiency still ahead [37][39] Question: Major milestones targeted for 2025 - Key goals include achieving sustained profitability, establishing operational efficiency as a core competency, and launching a digital marketing platform [42][44]

Financial Data and Key Metrics Changes - Q1 2025 recorded adjusted EBITDA of $5.6 million, marking the strongest performance in the company's history, indicating successful operational discipline [19][20] - Total revenue for Q1 was approximately $66 million, down 18% year over year, with subscription revenue at $21 million, down 26% [20][21] - Travel revenue decreased to $42 million, down 16%, attributed to a lower member count and timing impacts related to curated experiences [22] Business Line Data and Key Metrics Changes - The company had over 11,000 members at the end of Q1, with approximately 10,200 active club members and 1,300 active Pass members, reflecting a strategic shift towards club growth [20][21] - Cost of revenue declined by $8 million year over year due to ongoing portfolio optimization efforts [20] - Operating expenses decreased by approximately $8 million, benefiting from reduced overhead and streamlined operations [20] Market Data and Key Metrics Changes - The company maintained a strong occupancy level of 74% in controlled residence accommodations, with an 8% increase in average daily rate (ADR) to over $2,100 [22] - The strategic partnerships with renowned hotels like Hondas and Fairmont were renewed, providing members with exclusive access to select accommodations [15] Company Strategy and Development Direction - The company is focused on four key pillars: operational efficiency, brand elevation, member experience, and a robust technology and digital marketing platform [8][10] - The goal is to build a scalable, durable, and efficient growth model while enhancing service quality and member experiences [8][10] - A digital marketing platform is being developed to connect with high-value travelers and expand the total addressable market [17][24] Management's Comments on Operating Environment and Future Outlook - Management acknowledged expected near-term revenue headwinds but expressed confidence in the strategic decisions made over the past year translating to stronger financial results [25] - The company reiterated its full-year 2025 guidance, expecting adjusted EBITDA between breakeven and $5 million, and revenue between $235 million and $255 million [24][25] - The focus remains on balancing investment for future profitable growth with operational efficiencies [25] Other Important Information - Q1 free cash flow was negative $8 million, including approximately $2.6 million of one-time cash outflows related to underperforming lease terminations [22] - Adjusted free cash flow, excluding one-time lease-related items, totaled more than $8 million over the same period [23] Q&A Session Summary Question: Update on marketing efforts to drive and retain members - The company is growing its sales force to reach a curated target audience, relying on direct connections rather than direct marketing [29][30] Question: When and where do club memberships see stabilization? - Management expects continued headwinds on member count through the first half of the year, with stabilization anticipated in the second half of 2025 and into 2026 [32][33] Question: Status of expense cutting efforts - The company is now focused on fine-tuning expenses and improving service quality, with significant opportunities for operational efficiency still ahead [37][39] Question: Major milestones targeted for 2025 - Key goals include achieving sustained profitability, establishing operational efficiency as a core competency, and launching a digital marketing platform [42][44]

Financial Data and Key Metrics Changes - North America system-wide sales reached $465 million, up 21% year-over-year [6][26] - Total members increased to 813,000, a 15% year-over-year growth [7] - Adjusted EBITDA for 2024 was $116.2 million, a 16% increase from $100.3 million in the prior year [35] - The company reported a net loss of $62.5 million in Q4, compared to a net loss of $12.3 million in the prior year [34] Business Line Data and Key Metrics Changes - Franchise revenue for Q4 was $45.3 million, up 17% year-over-year, driven by increased royalty revenue [27] - Equipment revenue declined by 22% year-over-year to $12.7 million due to lower installation volumes [28] - Merchandise revenue decreased by 34% year-over-year to $6.1 million, attributed to lower sales volumes and price discounts [28] Market Data and Key Metrics Changes - North America run rate average unit volumes (AUVs) increased by 9% to $668,000 [26] - Same store sales growth for 2024 was 7%, with Club Pilates leading at 12% [26][39] - The company ended the year with 3,233 global open studios, having opened 120 new studios in Q4 [24] Company Strategy and Development Direction - The company is focused on building a senior management team to scale operations profitably and improve franchisee support [8] - Plans to enhance international presence, particularly for Club Pilates, with leadership in Europe and Asia [12] - Emphasis on innovation and data analytics to improve operational efficiency and member experience [14][15] Management's Comments on Operating Environment and Future Outlook - Management acknowledged operational challenges and the need for foundational improvements in 2025 to support long-term growth [18] - The company aims to reduce global studio closures to low to mid-single digits as a percentage of total open studios [42] - Management expressed a commitment to transparency and addressing legacy operational issues [16][86] Other Important Information - The company restated 2023 financial statements due to material accounting errors, but believes overall financial health remains intact [21][22] - Legal expenses increased significantly due to regulatory inquiries and potential franchise legal settlements [30] - The company anticipates a capital expenditure of approximately $10 million to $12 million for 2025, focusing on technology investments [44] Q&A Session Summary Question: Can you help us understand the comp performance embedded in the 2025 system sales guidance? - The expectation is for mid-single digits comp growth, with Club Pilates historically outperforming [48] Question: Can you provide an update on the franchise recruiting process? - A new Chief Development Officer has been hired, consolidating franchise sales, real estate, and construction under one unit to improve efficiency [50] Question: What is the assessment of StretchLab regarding negative comps? - Management is actively reviewing StretchLab's model, focusing on improving labor qualification and local marketing efforts [56] Question: Can you clarify thoughts around studio closures? - The company is taking a conservative approach to underperforming studios, aiming for a healthier system overall [66] Question: What are the specific hurdle rates for assessing other brands? - Franchisee profitability is the primary focus, with a target of 20% to 25% EBITDA margin at the studio level [73]