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Walmart's Membership Fees Jump 17%: Can They Boost Profits?
ZACKS· 2025-12-31 14:35
Core Insights - Walmart Inc. reported a 17% year-over-year increase in membership income for Q3 fiscal 2026, highlighting the growing significance of fee-based revenues in its operating model [2][11] - The overall membership and other income rose by 9%, indicating steady momentum across various regions and formats [2] Membership Performance - International membership income surged by 34%, primarily driven by Sam's Club China, which saw increased member engagement and penetration [3][11] - In the U.S., Walmart Plus membership income grew at a double-digit rate, supported by strong net additions and enhanced service offerings [3] - Sam's Club U.S. experienced a 7% growth in membership income, aided by increases in member counts, renewal rates, and Plus member participation [3] Revenue Composition - Membership fees and advertising income contributed approximately one-third of consolidated adjusted operating income, reflecting a higher margin profile compared to traditional merchandise sales [4][11] - The 17% rise in membership income underscores Walmart's increasing reliance on recurring fee revenues as a significant contributor to profitability [6] Membership Program Enhancements - Walmart Plus achieved its strongest quarter of net additions since its launch, driven by faster delivery speeds, improved service levels, and new benefits like the OnePay cash rewards credit card [5] - These enhancements have positively impacted member engagement and retention during the quarter [5] Industry Comparisons - Target Corporation reported nearly 18% growth in non-merchandise sales, with membership and advertising revenues rising at double-digit rates, indicating a similar trend in leveraging fee-based revenues [7] - Costco Wholesale Corporation reported membership fee income of $1.329 billion, up 14% year-over-year, with a total of 81.4 million paid members, showcasing the profitability of its membership model [8] Financial Outlook - The Zacks Consensus Estimate for Walmart's current fiscal year indicates expected year-over-year growth of 4.6% in sales and 4.8% in earnings per share [9][12] - Walmart's shares have increased by 23.9% over the past year, slightly outperforming the industry's growth of 23.5% [10]