Company Overview - GoPro, founded in 2002 and headquartered in San Mateo, California, is a technology company known for its innovative action cameras and accessories designed for high-quality video and photo capture in extreme conditions [2] - The company has a market capitalization of approximately $163 million [2] Product Appeal - GoPro's cameras are popular among content creators, particularly in extreme sports and travel, due to their durability, portability, and user-friendly interface [3] - The advanced camera technology of GoPro devices makes them appealing for capturing high-quality content in challenging environments [3] Market Position and Competition - While GoPro holds a strong position in the camera market for durability and specialized features, it is not the preferred choice for casual shooters [4] - The proliferation of smartphones with sophisticated camera systems from brands like Apple, Samsung, and Google has increased competition, as these devices now offer features such as 4K video and advanced image stabilization that were once exclusive to GoPro [5] Stock Performance - GoPro's stock experienced a significant spike of 73% on July 23, 2025, due to a meme rally, but has since cooled off, with a 52-week gain of nearly 15% [1] - Year-to-date, GoPro's shares are down by 28.4% and are trading 66.9% lower than their 52-week high of $3.05 [6]