Core Viewpoint - Advini Group and Cordier by InVivo are entering exclusive negotiations to merge certain activities, aiming to strengthen their position in the French wine industry through brand and product range complementarity [2][4]. Group 1: Strategic Benefits - The merger will enhance Advini's position in the Bordeaux region with the Cordier brand and allow entry into the sparkling wine market with Café de Paris [2]. - Advini will benefit from a wider and more diversified portfolio of prestigious brands and a stronger distribution network, with consolidated revenues exceeding €320 million, of which 65% is generated internationally [3]. Group 2: Operational Details - The merger will primarily involve an asset contribution from Cordier by InVivo to Advini, making InVivo a key shareholder alongside the Jeanjean family and Antoine Leccia, who will maintain an absolute majority of Advini's capital post-merger [4][5]. - The transaction is expected to close by March 31st of the following year, pending employee consultations and regulatory reviews [5]. Group 3: Leadership Insights - Antoine Leccia, chairman of Advini, emphasized that the merger would accelerate growth, expand into the sparkling and low-alcohol wine sectors, and enhance the international distribution network, leading to significant commercial synergies and increased profitability [6]. - Thierry Blandinières, CEO of InVivo and Cordier by InVivo, highlighted the challenges facing the wine industry, including declining consumption trends and climate change, and expressed the intention to support Advini in overcoming these challenges [6].