Core Insights - Social media personality James Stephen Donaldson, known as MrBeast, has filed a trademark for MrBeast Financial, aimed at creating a downloadable app for cryptocurrency exchange and payment processing services [1] - The trademark application also includes investment banking services, insurance, financial wellness education, microfinance lending services, and cryptocurrency exchange via decentralized exchanges (DEXs) [1] - MrBeast is the most-subscribed individual creator on YouTube, with 446 million subscribers, and is recognized for high-budget stunts and giveaways [2] Company Developments - MrBeast has been involved in the cryptocurrency space since at least 2021, investing in startups and acquiring notable NFTs, including at least eight CryptoPunks [3] - The latest trademark application was filed by Donaldson's Beast Holdings and has not yet been assigned to an examiner [3] - If approved, the MrBeast Financial trademark will add to a portfolio of 52 trademarks owned by Beast Holdings, which includes MrBeast Gaming, MrBeast Burger, and MrBeast Bar [4] Product and Service Expansion - MrBeast Burger started as a ghost kitchen delivery service and has expanded to a physical location in the American Dream Mall in New Jersey [4] - The MrBeast Bar trademark was used to launch Feastables, which faced criticism after a promotional campaign involving fan participation [5]