Core Insights - Tilray Brands, Inc. is redefining mindful drinking with a new collection that includes hemp-derived delta-9 THC cocktails, zero-proof spirits, and non-alcoholic beers, aiming to make moderation feel indulgent rather than limiting [1][4] - The sober curious movement is driving consumer demand for flavorful and sophisticated drinks, and Tilray's Dry January lineup is positioned to meet this demand with innovative offerings [2][4] Company Overview - Tilray Brands, Inc. is a leading global lifestyle and consumer packaged goods company with operations in multiple regions including Canada, the United States, Europe, Australia, and Latin America, focusing on cannabis, beverage, wellness, and entertainment [5] - The company supports over 40 brands in more than 20 countries, offering a diverse range of products including cannabis offerings, hemp-based foods, and craft beverages [5] Market Trends - Non-alcoholic beer sales increased by over 20% last year, indicating a growing trend towards mindful drinking, with THC-infused beverages also gaining popularity as functional alternatives [4] - The Dry January initiative is not just a seasonal trend but reflects a broader shift in consumer preferences towards healthier drinking options [4] Product Offerings - The Dry January Collection includes: - Happy Flower: Sparkling THC cocktails infused with hemp-derived Delta-9 THC [8] - Fizzy Jane's: THC seltzers with refreshing flavors [8] - Mock One: Premium zero-proof spirits designed to replicate traditional spirits [8] - Runner's High: Non-alcoholic beer for active lifestyles [8] - Montauk Brewing: Non-alcoholic craft brews including N.A IPA and N.A. Golden [8] - 10 Barrel Brewing: NA Apocalypse IPA, a non-alcoholic version of their original IPA [8]