Misaligned incentives
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Why Dine Brands’ Next Move Will Define Its Future—And Its Value
Forbes· 2025-10-26 17:17
Core Insights - Dine Brands Global is facing significant challenges, including a 60% decline in stock value since 2021, while the CEO has received nearly $30 million in compensation, leading to frustration among franchisees and shareholders [2][4][10] Management and Governance - There is a misalignment between management, owners, and operators, which has resulted in a decline in shareholder value and franchisee satisfaction [3][4][10] - The board of Dine Brands has three open seats, presenting an opportunity for reform and alignment with franchisee interests [11][12] Financial Performance - Dine Brands has experienced flat revenue growth despite increased menu prices, with high leverage limiting investment opportunities [8][10] - The company has prioritized buybacks and executive compensation over operational improvements, which is not conducive to long-term value creation [9][10] Franchisee Relations - Franchisees report rising costs and limited support from corporate, leading to a decline in confidence and operational effectiveness [6][7][10] - The relationship between franchisees and corporate leadership has deteriorated, with franchisees feeling more like tenants than partners [6][7] Future Opportunities - Despite current challenges, there is potential for Dine Brands to double its value within two to three years if governance and execution improve [10][14] - A focus on aligning executive compensation with franchisee profitability and enhancing operational efficiency could restore value [20][21] Call to Action - The board must choose between engaging with stakeholders to rebuild trust or maintaining the status quo, which could further erode value [11][12][21] - Stakeholders are encouraged to act decisively to unlock hidden value and improve the company's trajectory [13][14][21]