Mix Shift
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Anticipate further apparel and footwear price increases, says Morgan Stanley's Alex Straton
Youtube· 2025-11-12 19:03
Core Insights - The apparel industry is experiencing a slight price increase of approximately 3%, driven by a mix shift towards higher price point categories, rather than significant changes in MSRP [2][3][6] - Retailers are expected to implement more substantial price increases starting this month, indicating a potential upward trend in pricing [4][10] - The impact of tariffs on pricing is not fully realized yet, with inventory management playing a crucial role in the timing of price adjustments [9][10] Apparel Industry Analysis - The pricing data analyzed includes final selling prices, accounting for discounts and actual consumer payments, rather than just MSRP [5] - Apparel retailers are currently operating at high gross margins, attributed to a strategic shift towards higher-priced products, such as workwear and tailored pants [6][7] - Notable price increases have been observed in brands like Torid and Anthropology, which have shifted towards higher price points as part of their product strategy [14][15] Footwear Industry Analysis - Footwear brands, such as Hey Dude, Macy's, and Kohl's, are also seeing price increases compared to pre-liberation day levels, indicating a similar trend in the footwear sector [16] - The wholesale model in footwear may lead to more visible price increases in the first half of the next year due to locked-in pricing agreements [11][12] - Department stores are actively adjusting their business models to strengthen relationships with premium brands, which may influence pricing strategies [17]