Africa is growing into a sports betting powerhouse with South Africa, Nigeria and Kenya leading the charge. Legal gambling revenues across the continent is on the rise, reaching an estimated $9 billion. A young and growing population, rapid mobile technology adoption and a shift in consumer habits have all helped fueled the boom.While some researchers even argue that Africa's shared passion for football has opened the door for the betting industry. If you go into gambling shops, for instance, you'll find ou ...

On this edition of Next Africa, we take a closer look at how the continent is becoming a betting powerhouse, fueled by rapid digital adoption and a growing sports audience. As the pot sweetens, international companies are placing big bets on Africa. Super Group CEO outlines what they see as the long term payoff.And the regulation debate. Can governments keep pace as the stakes rise amid growing concerns around oversight, consumer protection and the risks that come with an industry expanding at breakneck spe ...