Pricing Strategy - Spotify will increase the price of its monthly premium subscription plan by $1 to $12.99 in the United States, Estonia, and Latvia, effective from February [1] - The company has relied on price increases in over 150 countries to drive growth without significant customer churn [2] Subscriber Growth - Premium subscribers rose 12% to 281 million in the third quarter, with a total of 713 million monthly active users at the end of the period [3] Investment Focus - Spotify's investment priorities include top-line growth, user acquisition in emerging markets, and expanding content offerings such as podcasts, videos, and audiobooks [4] - The company has expanded its monetization program for creators and introduced new tools for video podcasters [4] New Features - Music videos have been made available to premium subscribers in the U.S. and Canada to attract more users and advertisers [5]