Ethical and Moral Considerations - AI technology enables digital resurrection, raising ethical concerns about consent and the use of deceased individuals' likenesses [3][4] - The core issue revolves around whether it is ethical to use the image and personality of deceased individuals to deliver created messages [5] - AI decisions reflect the decision tree implemented by its creator, blurring the lines of responsibility [6] - The technology reflects human moral and ethical boundaries, emphasizing the human element behind AI [13] - It is important to consider whether to seek consent from relatives when using the image and identity of deceased individuals [14] Legal and Regulatory Landscape - The digital world lacks the boundaries of the physical world, complicating legal frameworks for AI [7] - Partial regulations exist in various jurisdictions, such as Italy, South Korea, the US, and the European Union, addressing issues like deep fakes [8] - The industry needs to ask how to regulate AI and whether it is possible at all [9] - The industry should consider liability for content created by AI, emphasizing that legality depends on the user, not the technology [10] - Overregulation could stifle innovation and the beneficial uses of AI [16] Call to Action - The industry needs a global discussion and an ethical framework before law, emphasizing a consent-based approach [18] - Transparency guidelines are necessary to inform audiences whether content is AI-generated [18] - The industry should find its own ethical and moral boundaries to benefit from technology while providing a framework [19]