Core Insights - ICARO Media Group, Inc. has expanded its Multiscreen Monetization Network through the acquisition of European Digital Out-of-Home (DOOH) firm Liftmedia, which includes a multiyear contract with Otis Mobility S.A. [1][4] - The partnership aims to create a fully connected multiscreen ecosystem, enhancing Out-of-Home experiences alongside existing OTT, mobile, and digital platforms [1][4]. Company Expansion - ICARO will deliver hyperlocal news and AI-personalized content via Generative AI media services on screens in elevators across Spain, Portugal, and parts of Africa [2][3]. - The expansion includes 50,000 screens, reaching over 2.4 million people daily and generating approximately 60 million weekly views [3]. Strategic Partnerships - The collaboration with Otis Worldwide Corporation is expected to enhance ICARO's digital network and monetization strategies, focusing on full funnel monetization for partners [4]. - Elevator screens are identified as a high-value digital advertising channel, providing unique segmentation opportunities for brands [4][6]. Technological Innovation - ICARO is developing AI-based solutions to capture and distribute hyperlocal news and personalized content, tailored to specific building contexts [4][5]. - The integration of elevator screens with AI-driven content management ensures relevant messaging in distraction-free environments, enhancing communication effectiveness [5][6]. Market Positioning - ICARO operates across Latin America, Brazil, the United States, and Europe, integrating technology, content, and advertising services to create high-performance media ecosystems [7]. - The company's platform transforms fragmented audiences into connected, revenue-generating experiences, orchestrating the full digital funnel through proprietary multiscreen engagement solutions [7].