Core Insights - Abbott has launched two new shakes under the Ensure Max Protein line to support muscle health and nutrition goals, reflecting a growing focus on wellness and aging in America [1][6] Product Details - Ensure Max Protein 42g is designed for active adults, providing 42 grams of complete protein, 23 essential vitamins and minerals, and 2 key electrolytes to support muscle function [5][7] - Ensure Max Protein 2 in 1 Muscle Support is aimed at older adults, containing 30 grams of protein and 1.5 grams of CaHMB to help slow muscle breakdown [5][12] Market Strategy - The products are exclusively available at Walmart until March 2026, with plans for expanded distribution to major retailers starting in April 2026 [10] Health Insights - Research indicates that adults over 40 may lose up to 8% of muscle mass per decade, and active adults may require up to twice as much protein as sedentary individuals to maintain muscle health [2][4] - New data suggests that protein intake can also help stabilize glucose levels, with users of Abbott's Lingo continuous glucose monitor experiencing 15% lower odds of elevated glucose levels on days they consumed protein shakes [9]