Core Viewpoint - Spotify is increasing the monthly price of its premium subscription to 11.99 euros ($13.87) starting in September, impacting various global markets [1][2] Group 1: Price Increase Details - The price hike of 1 euro will affect markets in South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region, although specific countries were not listed [1] - The current price for US-based subscribers remains at $12, but previous increases suggest a potential future rise [2] Group 2: Company Strategy and Market Reaction - Spotify stated that the price increase is intended to support innovation in product offerings and enhance user experience [2] - Following the announcement, Spotify's share price rose nearly 7% during trading, recovering from an 11.5% drop on July 29 due to a disappointing profit forecast [2]