Brand Strategy & Marketing - New Balance transitioned from a "Dad Shoe" image to signing the No 1 NBA Draft prospect [1] Industry Relevance - The article discusses New Balance's shift in image and its connection to the NBA Draft, indicating a focus on sports and athletic wear [1]

Brand Transformation - New Balance transitioned from a "Dad Shoe" image to signing the No 1 NBA Draft prospect [1] Market Positioning - The article highlights New Balance's strategic shift in market perception [1]

NCAA Rule Change Impact - NCAA 允许学生运动员从姓名、形象和肖像中获利的规则变化，但行业认为为时已晚 [1] - 部分大学篮球明星现在优先考虑 NBA 选秀和海外选项以赚钱 [1] Athlete Prioritization - Jalen Rose 表示 NCAA 的规则变化“迟到了 25 年” [1] - 行业观察到一些大学篮球明星现在优先考虑 NBA 选秀和海外选项 [1]