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CNBC ranks the 75 most valuable college athletic programs
CNBC Televisionยท 2025-12-19 23:22
College sports valuations are soaring, fueled by massive media deals, expanded playoffs, conference realignment, and the rise of NIL deals. The top 75 athletic programs are now worth a total of 51.2% billion, up 13% from 2024 based on CNBC's official college valuations list that is out today. The University of Texas at Austin tops the list valued at almost 1.5% billion, followed by the Ohio State, uh, Texas A&M, University of Georgia, and the University of Michigan.Joining us now are the folks behind the li ...