Core Insights - Del Taco is celebrating National Burrito Day by offering a free Classic Burrito with a minimum purchase of $3 for Del Yeah! Rewards members on April 2, 2026 [1][2][3] Company Overview - Del Taco is the second-largest Mexican quick service restaurant in the United States, recognized for its unique variety of Mexican and American favorites, including burritos and fries [1][5][6] - The company serves over three million guests weekly at nearly 600 locations across 17 states, emphasizing fresh ingredients and made-to-order meals [6][7] Marketing Strategy - The promotion aims to enhance customer engagement and loyalty through the Del Yeah! Rewards program, which allows members to access exclusive deals [2][3] - The Chief Marketing Officer highlighted the importance of creating memorable experiences for customers during promotional events [2] Offer Details - The free burrito offer is limited to one per guest and requires registration in the Del Yeah! Rewards program, with redemption available through the Del Taco app or website [3][4] - The offer is not valid with other promotions or third-party delivery services, ensuring exclusivity for rewards members [3]