Core Points - El Pollo Loco is celebrating National Chicken Month with a promotional campaign that includes a BOGO (Buy One Get One) offer and a chance to win free chicken for life through a creative challenge [1][2] - The company is giving away up to $1 million worth of fire-grilled chicken as part of this initiative [1][6] - The BOGO offer is available for Loco Rewards Members on September 9, allowing them to receive a free 2-Piece Leg & Thigh Meal with the purchase of another [2][5] Promotional Details - The BOGO deal is valid all day on September 9 while supplies last and until the $1 million redemption cap is reached [2] - The Loco AI chicken content creation challenge invites participants to create and share original content inspired by fire-grilled chicken for a chance to win free chicken for life [2][5] - The free chicken for life prize is valued at approximately $22,984, awarded in the form of gift cards for one meal per week for 50 years [5] Company Background - El Pollo Loco is recognized as the leading fire-grilled chicken restaurant in the U.S., known for its flavorful and healthier offerings [4] - The company operates over 495 restaurants across seven U.S. states and has expanded internationally with locations in the Philippines [4] - El Pollo Loco has been acknowledged as the 1 "Best Restaurant for Quick, Healthy Food" in USA TODAY's 10 Best Readers' Choice Awards [4]