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Primo Brands Helps Launch Pioneering Water Replenishment and Habitat Restoration Project Along Major California Rivers
Prnewswire· 2025-08-25 16:08
Core Viewpoint - Primo Brands Corporation is collaborating with River Partners to undertake a significant river restoration project aimed at enhancing water conservation, habitat restoration, and community resilience in California's Sacramento and Feather rivers [1][4][10]. Company Overview - Primo Brands Corporation is a leading branded beverage company in North America, focusing on healthy hydration and owning the Arrowhead® Mountain Spring Water brand [1][11]. - The company operates a vertically integrated distribution network, reaching over 200,000 retail outlets and providing direct delivery services to consumers [13]. Project Details - The initiative involves a financial investment from Primo Brands for the restoration of nearly 1,000 acres of floodplain sites over the next three years, expected to generate approximately 50,000 acre-feet (over 16 billion gallons) of volumetric water benefits annually [3][8]. - The project spans 10 key sites along the Sacramento and Feather rivers, which are vital for California's water supply, agriculture, and biodiversity [5][6]. Environmental Impact - The restoration efforts aim to improve groundwater recharge, reconnect degraded river corridors, and enhance wildlife habitats, particularly for endangered salmon [8][10]. - The initiative is designed to deliver measurable impacts on California's water issues, setting a precedent for scalable, nature-based solutions [10]. Corporate Commitment - Primo Brands emphasizes its mission to responsibly manage water resources and support local communities, aiming to restore 100% of the water used or displaced by its operations in high-priority watersheds [5][9]. - The partnership with River Partners exemplifies a new generation of corporate water stewardship, focusing on long-term environmental and community benefits [4][10].