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EXCLUSIVE: Maly Bernstein Departs Bluemercury
Yahoo Finance· 2025-09-08 20:30
Company Overview - Bluemercury's CEO, Maly Bernstein, is departing the company, with her last day being September 26, 2023 [1] - A successor has not yet been named, and Bernstein's next career move is currently unknown [2] Growth Strategy - Bernstein was instrumental in developing Bluemercury's growth strategy, which included plans for 30 new store openings and 30 remodels over the next three years [3] - The brand's focus has expanded beyond skin care and makeup to include fragrances and wellness products, featuring brands like Vyrao and House of Bō, as well as supplements from Biocol Labs and Act + Acre [3] Financial Performance - Bluemercury reported a 3% increase in net sales and a 1.2% rise in comparable sales during the second quarter, despite a decline in consumer sentiment towards luxury beauty [4] - The growth was driven by dermatological skin care and new product launches from brands such as Byredo, Victoria Beckham Beauty, and Charlotte Tilbury [4] Leadership and Future Direction - Under Bernstein's leadership, Bluemercury achieved 18 consecutive quarters of comparable sales growth, and the current CEO of Bloomingdale's, Olivier Bron, plans to maintain the existing strategy without immediate changes [5][6] - Bron emphasized the positive customer response to Bluemercury's aspirational-to-luxury positioning and curated assortments, indicating a commitment to continue building on the brand's momentum [6]