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Shirofune Enhances Amazon Ads Automation with AMC Integration to Enable Lifetime Value-Based Optimization
GlobeNewswire News Room· 2025-09-04 12:30
EL SEGUNDO, Calif., Sept. 04, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, today announced it has enhanced its advertising automation tool by integrating with Amazon Marketing Cloud (AMC)’s Amazon Ads’ data clean room. This update enables automatic optimization of Amazon ad campaigns based on predicted Lifetime Value (LTV). Shirofune will provide reporting for metrics not available in the standard Amazon Ads interface, including New Customer Acquisition Cost, ...