Core Insights - Shirofune has enhanced its advertising automation tool by integrating with Amazon Marketing Cloud (AMC), allowing for automatic optimization of Amazon ad campaigns based on predicted Lifetime Value (LTV) [1][4] - The integration provides reporting for metrics not available in the standard Amazon Ads interface, including New Customer Acquisition Cost, New Customer ROAS, and LTV [2][6] - The integration aims to make advanced advertising analytics accessible to all advertisers, enabling them to optimize for long-term business growth rather than just short-term performance [1][4] Company Overview - Shirofune, founded in 2014, is an automated advertising management tool that enhances the efficiency of digital advertising platforms, with over 10,000 accounts automated and 300,000 active ad campaigns [9] - The platform is designed to simplify the management of digital ad campaigns through a single interface, making it user-friendly for non-technical users [8][9] Integration Features - The integration with AMC allows Shirofune to optimize bids based on meaningful indicators such as New Customer Acquisition Cost and predicted LTV, maximizing long-term revenue from campaigns [4][5] - Advertisers can begin LTV-based optimization immediately upon integration, as predicted values are calculated using historical data [5][6] - Shirofune's platform does not require complex setup, allowing users to easily operate the tool without needing to understand custom data processes [8]