Core Insights - The 2025 Xiamen International Fashion Week is themed "Trendy up" and focuses on "sports fashion" and "new fashion consumption" with 3 major sections and 14 events aimed at integrating culture, tourism, and commerce [1] Group 1: Event Highlights - The "Trendy up · Fashion Show" features 12 distinct shows on Zhongshan Road, showcasing the vitality of contemporary fashion with participation from domestic and international brands [2] - The event has introduced a new IP called the "Good Living Festival," which includes over one hundred brands and combines art exhibitions, lifestyle markets, live performances, and experiential workshops [2] Group 2: Awards and Recognition - The "2025 Forbes Fashionable 50" results will be revealed at the Sports Fashion Awards Ceremony on 19 October, aiming to position Xiamen as China's Sports Fashion Hub [3] Group 3: International Collaboration - Eleven emerging Thai designers and brands will launch pop-up shops and fashion shows along Zhongshan Road, facilitating their entry into the Chinese market and promoting integration with international design concepts [4]