Core Insights - The Chinese New Year market is experiencing a blend of traditional and innovative products, showcasing a vibrant consumer landscape as people prepare for the holiday [1] Group 1: Traditional Products - Traditional categories such as candies, nuts, and packaged gift boxes remain popular, with supermarkets increasing stock levels significantly to meet demand [2] - The sales of traditional items have surged, with supermarkets reporting a high frequency of restocking to ensure availability during peak shopping times [2][4] Group 2: Innovative Offerings - Pre-prepared dishes and semi-finished products are gaining traction, particularly among younger families looking for convenience without sacrificing traditional flavors [4] - The introduction of "New Year’s Eve dinner packages" featuring traditional dishes in a ready-to-cook format has seen strong sales, indicating a shift towards modern convenience in holiday preparations [4] Group 3: Supply Chain Management - Supermarkets are implementing refined supply chain strategies, including a dual supply model that combines local sourcing with centralized distribution to ensure freshness and availability [3] - A significant stock of 1,000 tons of vegetables has been prepared for the holiday period, with additional reserves set aside to mitigate potential supply disruptions due to extreme weather [2][3] Group 4: Consumer Behavior - Consumers are increasingly adopting a mixed purchasing strategy, combining international products with local specialties, reflecting a desire for both quality and cultural connection [7][8] - The integration of global and local products at events like the New Year’s festival is enhancing the shopping experience, making it convenient for consumers to find a variety of goods in one location [7][8] Group 5: Government Initiatives - The Qinghai provincial government is promoting consumer spending through various initiatives, including discounts and online shopping events, to stimulate the holiday market [5] - The launch of online New Year’s festivals aims to broaden access to local products, enhancing the overall consumer experience and driving sales [5]