Core Insights - Verano Holdings Corp. is launching a new bodega-style dispensary format at Zen Leaf Cave Creek in Phoenix, Arizona, aimed at transforming the traditional cannabis retail experience [2][4] - The new format allows customers to browse and select products directly from shelves, enhancing convenience and accessibility [3][4] - A grand re-opening celebration is scheduled for June 27-28, featuring various events and promotions to attract customers [2] Company Overview - Verano is a leading multi-state cannabis company with operations in 13 states, including 157 dispensaries and 15 cultivation and processing facilities, totaling over 1.1 million square feet of cultivation capacity [7][8] - The company produces a diverse portfolio of cannabis products under various brands, including Verano Reserve, Essence, and MÜV [5][8] - Verano aims to innovate and differentiate its retail offerings to meet the evolving demands of the cannabis market [4] Retail Strategy - The bodega-style format provides customers with the freedom to choose their shopping experience, including self-selection from category-specific shelves and various purchasing methods such as online pre-orders and curbside pickup [4][3] - The company plans to explore scaling this new dispensary experience across its Arizona retail footprint and introduce third-party activation opportunities for wholesale partners [7]