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Xbox Triple Confirms It’s Still Making Next-Gen Consoles Post-ROG Ally
Forbes· 2025-10-18 14:38
Core Insights - Microsoft is developing next-gen hardware for the Xbox brand, confirming that they are actively prototyping and designing new products in partnership with AMD [2][3] - The company acknowledges the competitive disadvantage in the console market, having lost to Sony in sales over the past two generations, which has led to a decline in hardware sales [2][3] - Microsoft aims to grow Xbox Game Pass subscriptions, which are primarily console-based, indicating a necessity for new hardware to retain and attract subscribers [3][4] Group 1 - Microsoft has denied reports of exiting the first-party hardware space, emphasizing their commitment to future hardware development [2] - The company is exploring innovation opportunities with the recent launch of the $1000 ROG Xbox Ally, a third-party handheld device [2] - Despite the decline in Xbox hardware sales, Microsoft is focused on maintaining a hardware option to support its Game Pass service [3] Group 2 - The timeline for the release of next-gen hardware remains uncertain, as indicated by the early development stage mentioned by Sarah Bond [4] - Xbox Series X/S prices have significantly increased, with the Series X now costing around $800, which is higher than the PS5 Pro, potentially impacting sales further [4] - Microsoft is aware that not producing next-gen hardware could lead to a loss of Game Pass subscribers, as users may transition to competing consoles [3]