Core Insights - Hyundai Mobis' global campaign 'Move Improved' has been recognized as a finalist at the 16th Cannes Corporate Media & TV Awards, marking it as the only Korean company in this category [1][2]. Group 1: Awards and Recognition - The Cannes Corporate Media & TV Awards featured over 900 entries from 52 countries, showcasing strong competition among global companies like BMW and L'Oréal [2]. - 'Move Improved' has also won top awards at North American advertising festivals, including the Platinum award at the '2025 Muse Creative Award' and the Grand award at the '2025 NYX Award', achieving a triple crown in global advertising this year [5]. Group 2: Campaign Details - The 'Move Improved' campaign consists of a three-part short-form video series that introduces next-generation mobility technologies, including a holographic windshield display and the e-Corner system [3]. - The campaign creatively integrates humor into the presentation of complex mobility technologies, resulting in 28.8 million views across Hyundai Mobis' official global social media channels [4][8]. Group 3: Communication Strategy - Hyundai Mobis has enhanced its online communication through the 'Mobility Media Platform' strategy, producing content to help the public understand mobility technology better [6]. - The company's official YouTube channel 'MOBIS LIVE' has recently reached 100,000 subscribers, earning the YouTube Silver Button and expanding its influence [6]. Group 4: Company Overview - Hyundai Mobis is the global no. 6 automotive supplier, specializing in various automotive components and technologies, with R&D centers in multiple countries [7].