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Shoppers are Buying Less Packaged Foods, But Love Niche Brands
The Wall Street Journalยท 2025-11-28 15:01
Startups are eating big foods lunch. Americans are still spending on packaged snacks, but they're buying less from legacy brands like General Mills and Craft Hinds. Small startups make up less than 2% of the packaged foods market, but they drove more than a third of that whole sector's sales growth in 2024.Take the meatstick, one of the fastest growing products in food. You're probably most familiar with the traditional Slim Gym, but companies like Chomps are taking a bite out of its business. Chomps, which ...