Core Insights - CarMax, Inc. has opened its first store in Arkansas, located in Rogers, bringing nearly 30 jobs to the area and expanding its total to 255 stores across 42 states [1][5] - The new store spans 11,500 square feet and can stock approximately 500 used vehicles, enhancing CarMax's ability to serve customers with a diverse inventory [1] - CarMax emphasizes a customer-focused omni-channel experience, allowing customers to buy and sell vehicles online, in-store, or through a combination of both [2][5] Company Overview - Founded over 30 years ago, CarMax is the largest retailer of used cars in the U.S., recognized for its "no-haggle" car-buying model [5] - The company has more than 28,000 associates and has been listed as one of the Fortune 100 Best Companies to Work For® for 21 consecutive years [4][5] - CarMax offers a 10-day Money Back Guarantee, allowing customers ample time to decide on their vehicle purchase [5] Community Engagement - CarMax is committed to community support and social impact, with initiatives like the CarMax Foundation that encourages associates to engage with charitable organizations [3][4] - The company aims to explore ways to give back to the Rogers community following the store's opening [3]

Core Insights - CarMax is enhancing its appraisal experience with new offerings, including at-home pickup service and Offer Watch tool, aimed at providing convenience and control to customers [1][3][15] Group 1: New Offerings - The at-home pickup service allows customers to sell their cars from home or office, with a CarMax associate verifying the offer and completing paperwork on-site [5][15] - Offer Watch is a free tool that enables customers to track their vehicle's value over time, providing monthly updates based on market conditions and recent offer data [7][15] Group 2: Customer Experience - Customers can receive an online offer in under two minutes, valid for seven days, allowing them to compare options before making a decision [3][15] - For those preferring in-store transactions, CarMax offers express drop-off, enabling customers to finalize sales in under 30 minutes [6][15] Group 3: Marketing and Promotion - CarMax is launching a national campaign featuring NBA player Donovan Mitchell to promote the ease of the at-home pickup service [4][15] - The campaign emphasizes that selling a car with CarMax is designed to be simple and accessible for everyone, regardless of their background [4][15] Group 4: Trade-In Value Insights - CarMax aims to empower sellers by highlighting the importance of trade-in value, which can significantly impact the cost of purchasing a new vehicle [9][10] - Data from Edmunds indicates that used car buyers who trade in their vehicles spend an average of $34,186, compared to $22,529 for those who do not [10]