Core Insights - Bayer has launched a milestone in its Take Care, Now campaign in partnership with country music star Luke Bryan and Feeding America to address food insecurity and nutrient gaps affecting long-term health [1][2] Group 1: Campaign Overview - The campaign marks the 10th year of collaboration between Bayer and Luke Bryan, featuring food drives at each Farm Tour location to support farming communities and combat hunger [2] - A social media initiative, HeresToTheFarmer, encourages fans to support local food banks, with Bayer pledging to donate up to 1 million meals for every share of the hashtag [2] Group 2: Research Findings - New research indicates that nearly 90% of Americans have altered shopping habits due to rising food prices, with rural families experiencing a 12-point decline in food quality compared to urban areas [3] - 82% of Americans believe that a lack of proper nutrients negatively impacts physical health, while 77% see a connection to mental health [3] Group 3: Impact and Commitment - Bayer has provided over 10 million meals through its campaign and has partnered with One A Day® to assist over 3.4 million mothers and babies in underserved communities [7] - The Nutrient Gap Initiative aims to expand access to essential vitamins and minerals to 50 million people annually in underserved communities by 2030 [9]