Ford's Potential Supercar Project - Ford CEO Jim Farley is considering developing a supercar or hypercar for off-road racing [1] - Farley expressed dissatisfaction with the current state of the supercar segment, finding them increasingly boring [2][3] - Ford aims to create a supercar capable of off-road performance, drawing inspiration from Ford Bronco's Baja 1000 win [3] Market Positioning and Strategy - Ford is exploring owning both ends of the automotive spectrum, from affordable EVs around $30,000 to high-performance supercars [6] - The company already has the Bronco D.R. (Desert Ready) and the Raptor R, an 800 horsepower supercharged V8, demonstrating its capability in off-road performance vehicles [4][5] - Ford's potential off-road supercar is considered more important than Formula 1 racing by Jim Farley [8] Competitive Landscape - Jim Farley believes no current supercars are truly designed for off-road use, implying a unique market position for Ford [7][8] - While brands like Lamborghini and Porsche have off-road capable models, Ford aims for a vehicle that can be genuinely abused off-road [7][8]