Core Insights - Chanson International Holding has successfully implemented a "baking + same-city delivery" and "livestream + interaction" strategy, leading to significant growth in online sales and marking a promising start in online market expansion [1][4] - The company launched its Douyin channel in 2024, integrating fresh baking with instant delivery services through its network of 60 offline stores [2] - Chanson's livestream studio offers real-time visuals from its kitchens, enhancing customer engagement and showcasing product freshness [3][4] Online Sales Strategy - The livestreaming approach allows hosts to interact with viewers, answer inquiries, and promote exclusive bundles, resulting in increased viewer engagement [4][5] - Average viewer watch time during livestreams has risen from 2 minutes to 8 minutes, with engagement rates consistently above 30% [4] - Exclusive bundles, such as discounted breakfast sets and group afternoon tea offers, are promoted with urgency-driven slogans to convert livestream traffic into sales [5] Leadership Insights - The CEO emphasizes that freshness and convenience are key values for baking consumers, and the livestream strategy creates an interactive shopping experience supported by local delivery [6] - The company plans to refine livestream schedules and launch themed events to enhance customer engagement and sales [6] - Chanson aims to develop an integrated offline-online model, focusing on product freshness and immersive visual content to distinguish itself in a competitive marketplace [6] Company Overview - Founded in 2009, Chanson International Holding operates bakery, seasonal, and beverage products through its chain stores in China and the United States [7] - The company manages 60 stores in China and 3 stores in New York City, offering both packaged and made-in-store products [7] - Chanson is committed to creating healthy, nutritious, and ready-to-eat food while providing a comfortable store environment for customers [7]