Core Insights - Naples Soap Company reported financial results for the fiscal year ended December 31, 2025, highlighting resilience amid macroeconomic pressures and a strategic turnaround initiated in 2024 [1][2]. Financial Performance - Total revenue remained steady at approximately $12.3 million, consistent with 2024 levels, indicating brand resilience despite challenging retail conditions [8]. - E-commerce sales grew by 15% year-over-year to approximately $2.8 million, reflecting successful digital strategy and platform optimization [8]. - Wholesale revenues increased by 30% year-over-year to approximately $611 thousand, driven by strengthened distribution partnerships [8]. - Net loss improved to approximately $1.5 million in 2025, a 25% reduction compared to $2.0 million in 2024, due to expense optimization [8]. - Total operating expenses declined by approximately $1.1 million, or 10%, year-over-year, resulting from right-sized payroll and streamlined marketing spend [8]. - Gross profit was approximately $9.1 million, representing a gross margin of approximately 74% [8]. - Cash position strengthened to $640,000 at year-end, up from $96,000 at December 31, 2024, reflecting improved financial management [8]. Strategic Developments - The company completed a comprehensive debt restructuring, securing favorable interest rates and simplifying the balance sheet [8]. - Executive leadership was strengthened with the appointment of Carolyn Thielman as fractional CFO and William Blevins to the Board of Directors [8]. - Naples Soap Company successfully uplisted to the OTCQB Venture Market in May 2025, enhancing investor visibility and access to growth capital [8]. - A comprehensive digital channel audit was completed, leading to e-commerce revenue growth and optimization of digital management fees [8]. - The company initiated an R&D drive toward technology-enhanced personal care, positioning itself for entry into higher-margin prestige beauty product categories [8]. - The Sanibel store location was successfully reopened on January 31, 2026, expanding the company's retail footprint to 13 stores across Florida [8].