Core Viewpoint - The launch of the Nokian Tyres Hakkapeliitta 01 marks the introduction of the world's first studded winter tire that features on-demand grip, showcasing innovation in winter tire technology [1]. Group 1 - The event is hosted in Ivalo, Finland, highlighting the geographical significance of the launch [1]. - The presentation is moderated by the Brand Content Manager of Nokian Tyres, indicating a structured approach to the media call [2]. - A press release and additional materials, including photos and videos in multiple languages, have been provided to the media to support the product introduction [2]. Group 2 - The call includes a brief introductory video to celebrate the new product, emphasizing the company's commitment to engaging with its audience [3]. - There will be a Q&A session at the end of the call, allowing for interaction and clarification regarding the new tire [3].