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Christmas shopping rush: Here's a look at the final retail push
CNBC Television· 2025-12-19 13:26
Retail Trends - The retail industry anticipates a surge in in-store shopping as shipping deadlines approach [1] - Adobe Analytics predicts that 32% to 37% of online orders will be picked up in stores during the final days before Christmas, which is around triple the typical percentage for the rest of the year [3][4] - Walmart's survey indicates that 80% of their customers plan to shop in stores in the final two to three days before Christmas [9] Company Performance & Strategies - Around 75% of orders placed on Target's website or app this season have been fulfilled by order pickup or drive up [3] - Target reports a 90% cost savings on pickup orders compared to brown box delivery from a fulfillment center [5] - Target's pickup orders are typically ready within about 90 minutes [4] Consumer Behavior - Kohl's, Bath & Body Works, and Dick's Sporting Goods report significant increases in pickup orders in the week leading up to Christmas, with Kohl's seeing more than double [5][6] - Almost a third of shoppers at Bath & Body Works make additional purchases when picking up online orders in store [6] - Starbucks caramel brelay latte is a popular addition for Target's drive up orders [8]