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Digital Turbine Joins The Coalition for a Competitive Mobile Experience
Prnewswireยท 2025-08-04 12:45
Core Insights - Digital Turbine has joined The Coalition for a Competitive Mobile Experience (CCME) to promote a more open and competitive mobile app marketplace [1][2] - The Coalition includes founding members such as Garmin, Match Group, Meta, and Spotify, aiming to address issues like limited distribution options and high platform fees [2][5] Company Contributions - Digital Turbine brings over a decade of technical expertise in app distribution and has established deep partnerships across the mobile ecosystem [3] - The company's Ignite platform is integrated on more than 1 billion Android devices globally, facilitating millions of app installs and representing over 82,000 apps [4] Industry Context - The CCME is focused on reforming app store practices amid increasing global regulatory scrutiny, with Digital Turbine contributing its technical perspective on app monetization and user acquisition [6] - The coalition aims to empower consumers and protect them from monopolistic practices in the digital economy [6][7]