Financial Data and Key Metrics Changes - Total revenue decreased to RMB 158.3 million from RMB 233.8 million year-over-year, reflecting a decline due to softer consumer confidence [13] - Revenue from merchandise sales was RMB 131.7 million, while marketplace business revenue was RMB 24.5 million, impacted by ongoing product selection optimization [14] - Gross margin remained solid at 47.3%, supported by customer loyalty and effective product curation [14] - Operating expenses increased to RMB 179.4 million from RMB 149.1 million year-over-year, with a significant rise in general and administrative expenses due to higher credit loss allowances [16] - Net loss was RMB 100.7 million compared to a net loss of RMB 8 million a year ago, indicating a substantial increase in losses [17] Business Line Data and Key Metrics Changes - The flagship product Youjiang Organic achieved RMB 5 million in sales at launch, contributing to brand awareness in the health sector [5] - Blinds Lemon Coffee sales exceeded RMB 10 million, while Probind Audis bolus reached nearly RMB 7 million [6] - The SUYEA PRO Xilin Firming series generated over RMB 10 million in sales, indicating strong market reception [7] - The Jianxin Tea Therapy business reached a 50% participation rate among frequent users, showcasing customer loyalty [9] Market Data and Key Metrics Changes - The company is expanding public domain channels and enhancing WeChat transaction volumes, which currently exceed 92.5% of peers [8] - Community group leaders are increasingly focusing on private domain e-commerce, indicating a shift in retail dynamics [11] Company Strategy and Development Direction - The company remains committed to its organic health strategy, viewing it as a long-term opportunity despite current market challenges [5] - Plans to expand brand influence through integrated organic health concepts and optimize product mix are in place [6] - Future focus will be on expanding community group leader channels and placing organic foods in their stores to enhance accessibility [11] Management's Comments on Operating Environment and Future Outlook - Management acknowledged market uncertainties but emphasized the importance of maintaining financial discipline and optimizing cost structures [13][19] - The company aims to achieve breakeven and strengthen its financial position while preparing for future growth opportunities [19] Other Important Information - The company has a cash position of RMB 217.1 million, providing adequate coverage for obligations [17] - The focus on loss integration and efficient asset utilization is crucial for future improvements [19] Q&A Session Summary - No specific questions or answers were documented in the provided content, indicating a lack of interaction during the Q&A segment [21]

Financial Data and Key Metrics Changes - Total revenue for the first quarter of 2024 was RMB 97.1 million, a decrease from RMB 149.2 million a year ago, primarily due to ongoing refinements in product range and supplier optimization [20] - Gross margin improved to 49.4% in 2024, with a user repurchase rate of 71.9%, indicating strong consumer trust [6][20] - Net loss increased to RMB 85 million compared to RMB 65.9 million a year ago, with an adjusted net loss of RMB 84.5 million [24] Business Line Data and Key Metrics Changes - Revenue from merchandise sales was RMB 75.5 million, while marketplace business revenue was RMB 19.4 million, reflecting a strategic shift in product offerings [20] - The private label organic health products, particularly probiotics, achieved sales of nearly RMB 5 million in Q4 2024 and over RMB 6 million in Q1 2025 [8] Market Data and Key Metrics Changes - The company is focusing on the silver economy, aiming to create health-focused communities through innovative wellness programs [16] - The tea therapy program, which combines product sales with immersive experiences, has shown strong user engagement, with 91% retention among participants [12] Company Strategy and Development Direction - The company is committed to organic health as a key strategic objective, aiming to transition from a traditional transaction platform to a dynamic experience ecosystem [15][16] - Plans for 2025 include launching the therapy program and expanding the SUYE product line, focusing on high-margin, high-repurchase rate products [11][15] Management's Comments on Operating Environment and Future Outlook - Management emphasized the importance of operational realignment and cost optimization to navigate current market conditions and improve future performance [19][26] - The restructuring undertaken in 2024 is expected to provide a streamlined operational foundation for sustainable growth [26] Other Important Information - The company completed a consolidation of its health business, enhancing its ability to provide trusted healthy living solutions [7] - The SUYE brand underwent a strategic upgrade, aiming to become a world-class leader in skincare [9][10] Q&A Session Summary Question: Can you elaborate on the therapy product? - The therapy product aims to provide a unique wellness experience, integrating a virtualized service model to create a complete journey towards wellness [30] Question: What makes the tea used in the therapy program special? - The tea is certified organic and sourced from a renowned production area, enhancing the overall quality of the tea therapy experience [32] Question: How does the program contribute to community building? - The program not only promotes personal wellness but also strengthens community ties and drives sales of organic health products, creating a holistic approach to health and happiness [34]