Core Insights - Dave's Killer Bread is reintroducing its original Oats & Blues variety to celebrate its 20th anniversary, highlighting its legacy as the nation's No. 1 organic bread brand [1][2][3] Company Overview - Founded in 2005 at the Portland Farmers Market, Dave's Killer Bread has become a leading brand in the organic bread market, offering 33 varieties of whole grain organic bakery and snack products [5] - The brand is known for its commitment to using organic and non-GMO ingredients, and all products are certified USDA organic and Non-GMO Project Verified [3][5] - Dave's Killer Bread also emphasizes social responsibility through its Second Chance Employment program, employing individuals with criminal backgrounds, with one in three employees at its Oregon bakery having such a background [5] Product Details - The Oats & Blues variety features a crunchy crust made from oats and blue cornmeal, with a soft texture and a hint of sweetness, delivering whole grains in every bite [3] - In 2025, Oats & Blues will also be available in a Thin-Sliced version, maintaining the same taste and texture in a smaller slice [3] - The suggested retail price for Oats & Blues is $6.99, while the Thin-Sliced version is priced at $5.99, with prices varying by location [4] Consumer Engagement - The brand has cultivated a strong following, referred to as "BreadHead Nation," which consists of 1.5 million passionate fans who enjoy various bread products from Dave's Killer Bread [4]