Sales Surge 94% in Canada and 73% in the U.S., Dramatically Outpacing Category GrowthMONTRÉAL, Dec. 09, 2025 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand1, is proud to announce its most dominant Amazon performance to date during Black Friday–Cyber Monday (BFCM), delivering record results and significantly outperforming the overall energy drink category across North America. GURU delivered outstanding growth during the 12-day ...

Core Insights - GURU Organic Energy Corp. reported a significant sales increase of 42% in the U.S. and 11% in Canada during Amazon's October Prime Big Deal Days, outperforming the overall energy drink category in both markets [1][2][4] Sales Performance - Unit sales for GURU increased by 42% in the U.S. and 11% in Canada compared to the previous year, reflecting strong consumer demand for organic energy drinks [2][4] - The total energy drink category in Canada declined by 4% during the same period, while GURU achieved 11% growth, indicating a strong market position [4] - In the U.S., the energy drink category grew by 6%, but GURU's growth rate of 42% was significantly higher, showcasing its competitive advantage [4] Strategic Positioning - GURU secured prominent first-page placements for key search terms on Amazon, maintaining top positions for both branded and competitive keywords [5] - The GURU Zero Variety Pack ranked 2 overall in the energy drink category on Amazon.ca, highlighting its popularity [5] - GURU experienced its second-best sales day ever on Amazon.com, driven by consumer interest in its clean, plant-based products and Prime Exclusive Deals [6] Leadership Commentary - The President and CEO of GURU emphasized the brand's strong performance during Amazon events, validating its strategy and product positioning [7] - The double-digit growth on both sides of the border indicates a growing consumer preference for GURU's offerings, which are marketed as better for health and the planet [7] Future Initiatives - GURU plans to implement new initiatives in the U.S. ecommerce channel to expand reach and accelerate customer acquisition, with promotional plans for Black Friday and Cyber Monday [8][9] - The company is set to launch a refreshed brand look and feel before year-end, aiming to capitalize on the holiday shopping season [8][9] Product Overview - GURU energy drinks are made from plant-based active ingredients, including natural caffeine, and contain no artificial sweeteners [10][11] - The company markets its products through a distribution network of approximately 25,000 points of sale in Canada and the U.S. [11]

Core Insights - GURU Organic Energy Corp. has successfully transitioned to a direct distribution model in Canada, resulting in increased flexibility, growth, and profitability [4][5][10] Financial Performance - Q3 2025 net revenue reached CAD 10.4 million, a 31.4% increase from CAD 7.9 million in Q3 2024 [3][12] - Gross profit for Q3 2025 was CAD 7.4 million, compared to CAD 3.5 million in Q3 2024, with a gross margin of 71.3% [3][13] - The company reported a net income of CAD 1.3 million in Q3 2025, a significant improvement from a net loss of CAD 2.2 million in Q3 2024 [3][14] - Year-to-date net loss decreased by 79% to CAD 1.4 million [7][14] Business Growth - Canadian sales grew by 35.0% to CAD 8.7 million in Q3 2025, driven by strong in-store activation and new product launches [5][12] - U.S. sales increased by 16.4% to CAD 1.8 million in Q3 2025, supported by online sales momentum, particularly on Amazon [6][12] - The company achieved record sales on Amazon in July, with Prime Day sales up 40% in Canada and 96% in the U.S. compared to 2024 [6][12] Operational Efficiency - SG&A expenses declined by 9.4% year-over-year to CAD 6.3 million, indicating improved cost management [13] - The supply chain maintained a 99.5% fill rate during the transition, showcasing operational discipline [8] Market Position and Outlook - GURU is positioned for sustained growth with the launch of new products and continued expansion in the U.S. market [9][10] - The company is entering the second half of the year with confidence, backed by a robust cash position of CAD 24.2 million and no debt [7][11]

Core Insights - GURU Organic Energy Corp. will report its financial results for the third quarter ended July 31, 2025, on September 11, 2025, before market opening [1] - A conference call will be held on the same day at 10:00 a.m. ET to discuss the financial results, with a Q&A session for financial analysts [2] Company Overview - GURU is Canada's leading organic energy drink brand, known for its natural, plant-based energy drinks that contain zero sucralose and zero aspartame [3][4] - The company launched the world's first natural, plant-based energy drink in 1999 and has a distribution network of approximately 25,000 points of sale in Canada and the United States [4] - GURU aims to clean the energy drink industry by offering products made from a short list of carefully sourced organic ingredients, including natural caffeine [4]