AI is changing the nature of consulting work and the way firms charge for their services. Consulting giant McKinsey said that a quarter of its fees are now driven by outcomes-based pricing. Clients are increasingly looking for support on complex, multi-year projects, the consultancy said. McKinsey & Company says AI is reshaping what it offers clients and how it charges them. "We're doing more performance-based arrangements with our clients," Michael Birshan, managing partner of the UK, Ireland, and ...