Product Launch - Lone River Beverage Company has launched the Lemonade Splash Variety Pack featuring four new flavors: Classic Agave, Prickly Pear, Hot Honey, and Blueberry, each with 100 calories or less and no more than 3g of sugar per can [1] - The product is lightly carbonated, gluten-free, and has an ABV of 4%, making it suitable for post-adventure enjoyment [1] Partnerships and Community Engagement - Lone River has partnered with Strava and Cooldown to promote the Lemonade Splash, focusing on turning everyday activities into celebratory moments [2][3] - The collaboration with Strava includes the Variety Pack Challenge, encouraging participants to engage in outdoor activities, emphasizing that adventure can be found in everyday moments [4][5] Marketing and Promotions - The Variety Pack Challenge runs from July 14 to August 4, where participants can complete 8 days of eligible outdoor activities to win exclusive merchandise and rewards [6] - As the official beverage sponsor of Cooldown run club events, Lone River will provide Lemonade Splash to participants, enhancing their post-workout experience [7] Product Availability - The Lemonade Splash Variety Pack is available in 12-packs of 12oz cans at a suggested retail price of $17.99, ready for various social settings [8] Company Background - Lone River Beverage Company was founded in 2019 and acquired by Diageo in 2021, offering award-winning beverages inspired by traditional Texas flavors [10] - The company also produces Ranch Water hard seltzer and Ranch Rita, both of which are available nationwide through major retailers and delivery platforms [10]