US-based fast-casual restaurant chain Panera Bread has set out a growth plan, aimed at increasing systemwide sales to $7bn by 2028. Anchored in a programme named Panera RISE, the initiative centres on refreshing the brand's menu, sharpening value positioning, adjusting its service model and expanding its network. Panera described it as an extension of changes already initiated to reshape the business and support long-term growth. The company intends to upgrade the quality, range and quantity of ingredie ...

This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Panera announced a strategic initiative intended to grow its systemwide sales to $7 billion by 2028. Panera had roughly $6 billion in systemwide sales as of 2024, based on Technomic estimations as reported by Restaurant Business. The plan, which was announced on Tuesday, is called Panera RISE and focuses on menu refreshes, improving its value proposition, servi ...