Core Insights - The new PSAs titled "Story Unfold" promote skills-first hiring practices, emphasizing the competitive advantage of hiring STARs (Skilled Through Alternative Routes) [1][3][4] - Over 70 million STARs in the U.S. are often overlooked due to lack of a bachelor's degree, despite research indicating that skills-based hiring increases the likelihood of successful hires by 60% [2][3] - The "Tear the Paper Ceiling" campaign aims to change perceptions around hiring practices and has gained significant traction, with 31 states pledging to remove degree requirements for state employment [6][7] Campaign Overview - The "Tear the Paper Ceiling" campaign was launched in 2022 and has since inspired over 1 million commitments to open jobs to STARs, with 76,000 STARs experiencing upward mobility and a median wage gain of $17,000 [7][8] - The campaign has received over $120 million in donated media and has driven nearly six million visits to its website, showcasing its broad reach and impact [8] Industry Impact - The term "paper ceiling" has been widely adopted across various industries and has influenced national conversations about hiring practices, with political leaders and major publications referencing it [6][7] - The coalition supporting the campaign includes 85 national private sector and nonprofit organizations, indicating a strong collaborative effort to create opportunities for STARs [7]