Parasociálne vzťahy

Search documents
Parasociálne vzťahy v kórejskom hudobnom priemysle | Veronika Mattová | TEDxMasarykUniversity
TEDx Talks· 2025-07-15 15:31
Parasocial Relationships & K-pop - The industry views K-pop idols not just as musicians, but as figures with a broader influence, shaping parasocial relationships [4] - Digital inclusion breaks down geographical and social barriers, amplifying fandom and transforming fans into active participants [9] - Digital platforms foster "one and a half parasocial relationships," where idols engage with fans' opinions, strengthening participation and recognition [10][11][12] - Idols can be seen as elements of cultural hybridity, with loyalty preferred in collectivist cultures and self-reflection in individualistic ones [12][13] - Mirror neurons facilitate emotional impact on both fans and idols, integrating into various concepts [14] - Repetitive interactions can evolve into parasocial relationships, offering support, security, and escape from stressful situations [15][16] - Fans actively engage in mental games, enriching their inner world, similar to dynamics in real-life relationships [19] - Fans contribute to creating idols' identities by analyzing and disseminating personal stories, supporting monetary gain and coping mechanisms [22][23] - K-pop is a semiotic system offering a complex experience beyond music, including choreography and hidden meanings for fans to decipher [24][25] - Parasocial interactions can lead to maladaptive behaviors if individuals detach from reality and idealize the parasocial layer [28]