The Carrot Vs. The StickWhile Netflix opted for a “stick” approach—systematically blocking unauthorized users and requiring device verification—The New York Times is focusing on voluntary incentives.During the company's fourth-quarter 2025 earnings call, CEO Meredith Kopit Levien described the “Family Plan” as a strategic alternative to forced lockouts.“That’s almost like the carrot version of password sharing,” Levien noted, explaining that the plan allows subscribers to bring others into the ecosystem und ...